I offer these ideas as a way to get real improvement from Apple, a company I greatly admire. I am a supporter and user of Apple products, along with Windows (I am quite OS agnostic). I recently have been using FCPX for small projects. It was one of the most frustrating failures of a corporate development team I’ve ever witnessed. I offer these ideas because I was a FCP user before the fiasco that killed FCP for some future promises of FCPX. If I was inside Apple, these are the things that a program would have as a framework, with people’s compensation targeted to goals in these areas. I’m not privy to the way Apple works internally, so these are only questions, not directives. Who attends the panels? Top level people or actual developers in the trenches? We held panels for both. While it’s nice to hold an “industry panel” every 6 months to a year, there is not much in the way of deliverables, guaranteed or otherwise, from such a panel. Vendors (ISVs) & others know priorities 12 – 24 months out? Is Apple providing Application Programming Interfaces needed for new product development by 3rd Parties? Does Apple still have TE’s paid to work with and get on board new hardware & software? Does Apple have labs for companies like those listed on COW where their engineers have access to the FCP team engineers? Does Apple provide an engineering roadmap to help the Ind. MSFT has always had a deep interest in promoting industries like this. A role originally that was created in Apple by Guy K. I was a Technical Evanagelist for Microsoft third party vendors for a few years, 2000-2006. Larry, the answer to Apple taking it’s FCP community seriously will come down to a board range of investment in that community. NOTE: To create a more active and open discussion with Apple about what features are needed, add your comments to: What Key Features Does Final Cut Pro Still Need? We will need to wait and see whether this also reflects a renewed interest in feature development, or simply being nice to the Final Cut user community. However, their statement highlights training and certification. It is reassuring to have Apple respond positively. We would love to work with you to help support your film and TV projects, and we will continue to explore opportunities that allow us to better connect and foster important dialogue with our devoted community of users going forward. Expanding the content and frequency of Final Cut Pro workshops for major film and television productions.Establishing a panel of industry experts for regular consultations, starting this summer.Launching new training products and Apple-authorized certifications for pro video starting this month with our partner Future Media Concepts.This includes taking the following steps: While we believe we have plans in place to help address your important feature requests, we also recognize the need to build on those efforts and work alongside you to help support your film and TV projects and keep you posted on important updates. There have been many compelling projects created to date with Final Cut Pro - from Hollywood movies and high-profile commercials, to major television shows and impressive work by the biggest names in online content creation. To the authors of the recent open letter regarding Final Cut Pro in the TV and film industry: the creative community has always been so important to us at Apple, and we’re grateful for your feedback. This morning, Apple responded by sending this reply to FCP.co. This open letter is aimed at the executives who set the priorities of the Final Cut Pro development team and the Apple managers whose policies limit the public marketing of Final Cut Pro to a couple of website updates a year and some mentions in Apple keynotes about how much faster Apple hardware is getting.” They have worked very hard for over a decade on making Final Cut Pro better and better. “It wasn’t a criticism of the Apple team developing and marketing Final Cut Pro. The petition website wrote: “They used the letter ask Apple to publicly stand by the use of Final Cut Pro – Apple’s video editing application for professionals – in TV and film industries worldwide. In April, several hundred FCP editors sent an open letter & petition to Tim Cook asking Apple to recommit to Final Cut.
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